10 steps to get the right employees if you are a small business

10 steps to get the right employees if you are a small business

I did actually write before about working in a small business versus corporate (from the “how an employee see things” perspective) and also on “Compete with Big Corporation for employees” – it’s really hard to get the right employees if you are small.

Therefore a Small Business has to prepare and put more efforts in getting the employees that are needed. First of all, we have only few sources of man power:

  • Students, or beginners in general
  • Friends, partners, or retired people
  • Already employed workforce

Chances are that if you need quality and performance you’ll have to go for the already employed workforce, and that’s the hardest way to go. You will need to compete with other companies or sometimes corporations for the same people and you are most of the time in a disadvantaged position. So if you need people, you don’t just need resumes and wait people to come, to have to be prepared to sell yourself to the employee. You have to be able to sell your business idea, your customers, your opportunities, your everything, just like you would do when going to Venture Capitalists, just to get the future employee attention, commitment and interest. Because when they come to your small business they automatically think about working in a small business versus corporate.


So what’s in people mind when they send the resume to your small business?

  • Neahhh, I don’t want to leave the big company I’m working for. Hey I’m working at …. (big name here) !!
  • They can’t offer the same benefits or salary. And I’m going to miss my free gym pass
  • What if they go into the ground in 6 months? Then I can’t return to …. (big name here)
  • Hey, they don’t have satellite connection and that latest Laptop. I can’t work without the best tools
  • I’ve never heard of them. Who are they?
  • Why on Earth would I want to work for them?

10 steps to get the right employees if you are a small business

  • Get yourself prepared. Be ready to answer the questions above. Read the CV, google the person, try to find out what kind of person is, before the actual meeting. If you know the guy is a hippie or a yuppie you can adjust your message, think about benefits and what can you offer.
  • Sell your idea. You have to be able to explain what are your plans, where do you want to go, and what you will be doing in 2 years
  • Entrepreneur/manager charisma. Sometimes you don’t have so much to sell (mostly if you are a start-up) so your charisma could increase your chances. Be positive, be strong and confident in the future. Make jokes to show you are relaxed
  • Office space. Clearly your office should look like an office (especially if it’s a home office. You don’t want your potential employee go to the bathroom and be scared of your personal hygiene items. It might be a little hard, but it would be good to show that you have enough space, good working conditions and a pleasant environment.
  • Get dressed properly. Nobody wants to deal with somebody dressed in pajamas
  • Think about the hidden benefits you could offer without much expense. Flexible working hours. Reduced working days. Less stress. Less reports. Less bosses. Less meetings. There are a lot of things you could offer, just think about it
  • Chance to have an important role and a word to say. Sometimes when you are hiring people that worked in bigger companies, they might feel they need a little space for creativity and to prove themselves. I mean in a big company, even if you have a great idea its hard to get yourself heard, or if you work harder it won’t matter so much because it depends on your other 1000 colleagues as well.
  • Be prepared to offer a payment that is a little better at least. Ok, they will not be working at that big company anymore, but at least they don’t lose any money on it.
  • Use your customers. I mean, if you have some interesting names, mention them. If you don’t have any important ones, be prepared to name future customers for at least 6 months, to show that there is work to do
  • Confidence and stability. Nobody wants to switch jobs and remain un-employed in 6 months. You have to be ready to somehow guarantee things are built to last, and there is a bright future.

PS: OH! and be prepared to be refused!

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